Showing posts with label hasbro. Show all posts
Showing posts with label hasbro. Show all posts

Hasbro sues Asus over use of Transformer Prime name


Transformer Prime — does this name make you think of Android tablets or toy robots that can disguise themselves as semi-trucks and sports cars?

Hasbro, the toymaker that owns the popular Transformer's brand, is suing consumer electronics manufacturer Asus over its latest tablet, the Transformer Prime, alleging that consumers might get confused and think the toys and tabs are somehow related, when they're not.

The suit, first reported by the website PaidContent.org, cites Hasbro's ownership of the Transformers name and a pending trademark for the Transformers Prime cartoon.

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