When it comes to Call of Duty, there’s no mistaking the property’s selling power. It’s more a matter of figuring out how many Brinks trucks Activision is going to be driving away with every year. Even knowing that every Call of Duty for the past few years has continually raised the sales bar ever higher, it comes as a bit of a surprise that Modern Warfare 3 recently set the record for the fastest billion dollars in sales. The previous title-holder, a little indie film you might know as James Cameron’s Avatar, took seventeen days to earn its first billion. That should give you an idea of how ridiculous it is when we tell you that Call of Duty: Modern Warfare 3 only took sixteen days to do the same thing.
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